Operations, customers, admin, sales, inventory, accounting — already in motion. We study how yours actually runs, then help however makes sense: a sharper site, the right tools, custom software, or honest advice.
Based in NYC. Working with operators across the country.
How we help
We never pre-commit to a deliverable. We study how your business actually runs — then recommend whichever of these gets you the outcome you care about.
How we work
The work starts before any code. The best recommendation we can make is sometimes not to build at all.
A real conversation — the day-to-day, the bottlenecks, the moves you want to make. Before we touch any software.
We sit with what you showed us. Map the moving pieces. Flag the patterns you're too close to see.
Honest recommendations. Sometimes software. Sometimes an existing tool you already have. Sometimes 'don't'.
Whatever the answer is, we do it — carefully, with your team, and in a way you can keep running after we're gone.
Why it works
Every engagement starts with a real conversation, then quiet time spent understanding your day-to-day. No pitch deck, no pre-packaged solution.
Headquartered in NYC. Most active engagements are out-of-state. Coffee in person when it makes sense, otherwise a call.
We'll tell you when you don't need software. Saves you money we could have made.
Whatever we build lives in your accounts, your repo, your cloud. We leave behind a clear handoff so you can own it — without needing us forever.
Recent work
What people say
They actually took the time to understand how we run before suggesting anything. I've never had that from a tech vendor.
Operations Manager
Brooklyn coffee roaster
First team I've hired who told me I didn't need what I asked for — and pointed me to a simpler fix that cost a fraction.
Practice Owner
Queens dental practice
The time we've gotten back is the real return. I'm running the shop instead of drowning in it.
Owner
Upper East Side wine shop
Quotes are from real clients, attributed by role rather than name — a courtesy we extend until each engagement is greenlit for a fully attributed case study.
How pricing works
We don't publish tiers. Every engagement is shaped around what your business actually needs — and written down before a cent changes hands.
No deliverable quoted before we understand the business. Most first calls sort out whether we're even the right fit.
The price follows the plan, never the other way around. You see the scoping doc before any dollar figure lands.
Whatever we agree on is written down, signed, and the price we quote is the price you pay. If the scope changes, we re-quote.
30 minutes on a call. We'll listen, ask the right questions, and tell you honestly where we can help — and where you don't need us.
